10 Things Customers Expect in 2018

Customer engagement is rapidly increasing for brands that are succeeding in the emerging Internet of Things space. Here are 10 things customers expect from top brands in 2018: Let’s start with the basics. 1. Customers expect to browse your website on their smart phone. This one is pretty self explanatory. 2. Customers expect to learn […]

Beacon Companies Incoming

I’m writing this post now because I’ve started to see companies enter the beacon marketing space in the last few months. Companies that resell other platforms and setup their clients on Google Nearby while doing little to none actual work themselves. These people know how to market and sell a product, see that there is […]

Why Apple, Why? (Google too)

You control all the phones in the world and control a duopoly on the ecosystems we have to work with. You promise breakthroughs but deliver advancements.  (Not bad but why promises?) You focus on the details too much, instead of just getting them right. You both imprison and enrich our lives with the necessity of […]

The Internet of Things (IoT), A Primer

Connected devices, big money, and the rise of our robot overlords.   What does the Internet of Things look like? It’s your day off and you’re headed downtown to buy some new clothes for spring. You walk into the mall and your phone gives you a notification, “Welcome back! Swipe for a list of stores […]

What is the Physical Web?

So you have some amazing technology; maybe you invented it, maybe you found it and want to take it to your boss, or maybe you are the boss, and want your team to understand just how amazing it is, but how do you do it? You want them to buy in on your product, but […]