Startup Build – Why are you building it?

The number one question to answer for a startup is Why?

  • Why are you at this startup?
  • Why are you helping your customers?
  • Why are you building this feature?
  • Why are you ignoring these problems?

That last one is especially notable because startups do have A LOT of problems.  From Invoicing to Traction to Marketing and Sales Strategy to Cash Flow to Raising Capital to Product Development and more, startups never have many things solved and have more problems than solutions.  The chaos is everything you could be doing.  The simplicity is finding the ONE thing that moves the needle.  You then ignore all the problems outside this range and succeed at something people will pay you for, because you’re providing value to them.

So why are you ignoring problems?  To solve the customer’s problems first.