The Internet of Things (IoT), A Primer

Connected devices, big money, and the rise of our robot overlords.   What does the Internet of Things look like? It’s your day off and you’re headed downtown to buy some new clothes for spring. You walk into the mall and your phone gives you a notification, “Welcome back! Swipe for a list of stores […]

10 Things Customers Expect in 2018

Customer engagement is rapidly increasing for brands that are succeeding in the emerging Internet of Things space. Here are 10 things customers expect from top brands in 2018: Let’s start with the basics. 1. Customers expect to browse your website on their smart phone. This one is pretty self explanatory. 2. Customers expect to learn […]

Beacon Companies Incoming

I’m writing this post now because I’ve started to see companies enter the beacon marketing space in the last few months. Companies that resell other platforms and setup their clients on Google Nearby while doing little to none actual work themselves. These people know how to market and sell a product, see that there is […]

I’ve been selling the wrong way.

For the last 6 months, I have been pushing as hard as I can and getting nowhere in sales.   I could chalk this up to being a technical founder, a younger person with a smaller network, or having little experience in business and specifically none in sales or marketing. Instead, I have found that I […]

Startup Build – Why are you building it?

The number one question to answer for a startup is Why? Why are you at this startup? Why are you helping your customers? Why are you building this feature? Why are you ignoring these problems? That last one is especially notable because startups do have A LOT of problems.  From Invoicing to Traction to Marketing […]

Why Apple, Why? (Google too)

You control all the phones in the world and control a duopoly on the ecosystems we have to work with. You promise breakthroughs but deliver advancements.  (Not bad but why promises?) You focus on the details too much, instead of just getting them right. You both imprison and enrich our lives with the necessity of […]

TechCrunch Disrupt & What I Learned About Startups

Last month I had the amazing experience of visiting New York for the first time and exhibiting at TechCrunch Disrupt for Auximiti. Yes, it’s a real thing. One of the reoccurring things that I heard when people learned that I had been to TCD is “Like in the T.V. show Silicon Valley?  That’s a real […]

What is the Physical Web?

So you have some amazing technology; maybe you invented it, maybe you found it and want to take it to your boss, or maybe you are the boss, and want your team to understand just how amazing it is, but how do you do it? You want them to buy in on your product, but […]

IFTTT and Twitter

This started out by creating a ‘retweet bot’ that would take the content from a specific user and (I thought) retweet it on my account.  I went through the extremely easy interface (kudos) and set up this retweet bot.  Then I went to Twitter to see the sparks fly…. and nothing was happening.  I missed […]

A Tribe Called A.I.

Sandy Carter tweeted an interesting article today about the different types of artificial intelligence and the communities that surround them.  It put them in groups or “tribes” which have similar abilities and are in some form of war with each other for supremacy, dominance, and an A.I. version of Darwinian evolution. Whether you are a A.I. Evolutionist […]